Considered one of the most significant form of artistic expression in Islamic culture, arabic Calligraphy is most commonly used to decorate architecture, manuscripts, and other work of arts … In a creative reinterpretation, KAALAM uses this art form with additions of Live Light Performance, visual arts, dance and purpose created music.
When Arabic Calligraphy is displayed by Live light performance, it takes on a unique and dynamic form of art that combines the traditional practice of calligraphy with modern technology.
.KAALAM ’s performance involves projecting the calligraphic art onto a screen or surface using light projectors, which creates a dazzling and immersive visual experience for the audience.
From music to specific words / sentences , it proposes a customizable experience to match the theme and atmosphere of the event.